Modern myths are weird. One of them says that we started using our initials, KFC, because we couldn’t use the word “chicken” anymore. Absurd. Chicken, chicken, chicken. See? We are still called Kentucky Fried Chicken; we started using KFC ’cause it was fewer syllables. Continue reading below to have this myth further dispelled.
In 1991, Kentucky Fried Chicken changed its name to KFC. Why, after 39 successful years, would a world-famous restaurant chain change its name?
Maybe because KFC is just easier to say with your mouth full. Or maybe KFC fits better on signs. In reality, we wanted to let our customers know that we had more for them to enjoy than just fried chicken, and many were already calling us KFC, as it was much easier to say.
Truth is, we didn’t do a great job at explaining the name change, which left the door open for folks to get creative with the reason. And boy did they! Shortly after the name change, an email chain letter—it was 1991, remember—began to spread the rumor that Kentucky Fried Chicken used genetically modified chickens and was forced to remove the word “chicken” from its name.
We can put those rumors to rest. We’ve always used 100% real chicken. Our chickens come from American family farms—the same farms that supply the brands you would buy at any grocery store—and are raised without artificial hormones or steroids, which is a federal regulation.
So let’s get straight to the point: Can KFC say “chicken”? We’re still Kentucky Fried Chicken®, registered trademark and all. We continue to show our pride in fried and follow the Colonel’s high standards for frying chicken, even after 75 years. Not only can KFC definitely say “chicken,” KFC means the world’s best fried chicken.